Current Position

Department of Global Business
Graduate School of Business, Master in International Business Program
Graduate School of Business, Doctoral Program in Business

Educational background

PhD (2007) Texas A&M University, Kinesiology (Sport Management)
MESS (2002) University of Florida, Exercise and Sport Sciences (Sport Management)
Bachelor of Law (2001) Keio University Faculty of Law Department of Law

Major Research Achievements

Olsen, T., Tsuji, Y., & Sato, S. (2025). Connecting event impact perceptions to sponsor-related behaviours among residents in the host community. Submitted to International Journal of Sports Marketing and Sponsorship, 26(1), 37-55.
Bizen, Y. & Tsuji, Y. (2024). The effect of athlete endorsement on employees' organizational identification: A case study utilizing an Olympic athlete. International Journal of Sports Marketing and Sponsorship, 25(5), 1185-1202.
Zhang, J. C., Byon, K. K., Tsuji, Y., & Pedersen, P. M. (2023). Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude. European Sport Management Quarterly, 23(1), 125-147.
Tsuji, Y., Bizen, Y., & Muneda, M. (2022). Niho no daigaku kyouin no supōtsu manejimento kamoku no jyuyoudo ni kansuru chousa: COSMA no hyoujun karikyuramu kara no kentou. [Faculty perceptions towards sport management classes in Japanese Universities: A COSMA curriculum approach].* Supōtsu Manejimento Kenkyū [Japanese Journal of Sport Management], 14(2), 33-42.
Other Research achievements (Google Scholar)

Award Funding

Japanese Association for Sport Management 2023 Research Encouragement Award
Yosuke Tsuji, Yoshifumi Bizen, Masaya Muneda (2022). Faculty Perceptions Towards Sport Management Classes in Japanese Universities: A COSMA curriculum approach. Japanese Journal of Sport Management 14(2): 33-42.
Japanese Association for Sport Management 2019 Best Paper Award
Junko Deguchi, Yosuke Tsuji, Masayuki Yoshida (2018) Team Identification: Theoretical reexamination. Japanese Journal of Sport Management. 10 (1): 19-40.

Professional Activities

[Editorial Board]
Japanese Journal of Sport Management
Global Sport Business Journal

Interview media

NEXT company. Companies and Sport Marketing (Mar. 5, 2025; Nippon BS Broadcasting)
Bogage, J. (2018, September. 4). A Japanese teenager threw 881 pitches over two weeks. Is that abuse? The Washington Post.
What is the effect of sports sponsorship in the age of social media? Sendenkaigi (April 2018 issue)