立教大学

ARIMA Kenji
Professor

Master of Commerce (Waseda University)

ARIMA KenjiProfessor

Master of Commerce (Waseda University)

Researches, educates, and disseminates marketing theoretically and multifacetedly. A recent research theme is an analysis of the so-called "marketing mix", which is the relationship between the actual state of resource allocation of available means of a company and the decision-making of a company. In educational situations such as seminars, we emphasize the development of autonomy and creativity, and instruct each student to analyze social phenomena by himself and think in his own words.

Specialized field

Marketing theory Research on resource allocation, consumer psychology

Current Position

Department of Business
Graduate School of Business, Master in Business Program
Graduate School of Business, Doctoral Program in Business

Educational background

Graduated from the Department of Commerce, Faculty of Economics, Meiji Gakuin University
Completed the master's program at the Graduate School of Commerce, Waseda University

Major Research Achievements

Kenji Arima (2021) "Empirical Analysis of Corporate Organization from a Marketing Perspective" "Industrial Economic Research" No. 21, pp.90-100.
Kenji Arima (2020) "Strategic Policy of Companies in Marketing" "Industrial Economic Research" No. 20, pp.3 -13.
Kenji Arima (2020) "Empirical Analysis of Environmental Factors in Marketing", "Discussion of the Japan Society for Management Diagnosis", Volume 20, pp.1-7.
Kenji Arima (2019) " Points to Focus on Utilizing Marketing Mix in Management Diagnosis" "Analysis of the Japan Society for Management Diagnosis" Vol. 19, pp.8-14.
Kenji Arima, Mika Takaoka, Yosuke Tsuji, Hiroshi Sasaki et al., Rikkyo University Faculty of Business Administration (2018) "Marketing in the Digital Media Era" Product Development ”, pp.1-16.

Award Funding

2021 Encouragement Award from the Japan Society of Industry and Economy Kenji Arima (2021) "Empirical Analysis of Corporate Organization from a Marketing Perspective" "Industrial Economic Research" No. 21, pp.90-100.

Professional Activities

Director of Management-related Society Council (in charge of planning)
Vice Chairman of Japan Wholesale Society
Executive Director of Japan Society of Industrial Economics

Interview media

Kenji Arima "Marketing Perspective to Understand Japan"
Kenji Arima "Basic Lecture on Marketing Basics I Can't Hear Now"
Can Masks Run Out When the Second Wave Comes?

Books

Kenji Arima, Jun Okamoto (2016) "Marketing on Business" Shinseisha

Kenji Arima (2006) "Marketing Blend-A New Perspective on Strategic Means Management" Hakuto Shobo